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Flightplan is the best way to manage your Facebook Dynamic Product Ads. We offer the most robust automation of any solution. You don't have to mess with data feeds, pixels, audiences, or ads. We automate everything, and insure your performance is great.
Flightplan is free to use for all users for dynamic product ads. *Note* you will be billed for your ad spend by Facebook directly through your Business Manager. The Flightplan format includes these features:
Flightplan was created by our flagship company, adMixt, a Facebook Marketing Partner. The technology allows businesses to retarget site visitors with personalized product ads across Facebook and Instagram. Advertisers looking for a fully managed marketing service, can contact us to learn more.
Have you noticed after viewing a product online, or adding it to your shopping cart, you see ads for it everywhere? Those are dynamic product ads. They perform better than traditional ads because the target audience is known to be interested in the featured products. For more information, watch Facebook's video.
Here are some examples of Facebook Dynamic Product Ads. They are served on Facebook for Desktop, Mobile and Right Column:
Sometimes you will see the following preview image in Facebook. This is a placeholder image that Facebook uses at times for previews displayed within Facebook. This does not mean your ads are misconfigured.
The use of the Flightplan platform is free. You pay Facebook directly for your ads.
Flightplan replaces any other apps that are loading your Facebook pixels, or generating Facebook product feeds. If you use an app for generating a non-Facebook feed, you will still need to use it.
Facebook has had a few pixels over the years: Conversion Pixels, Website Custom Audience Pixels, etc. Now there is just one Facebook Pixel that handles all use cases. Some uses require only a simple setup (placing the pixel on every page in your site), while others require more advanced setup (notifying Facebook when various events happen). Dynamic Product Ads require the most advanced pixel setup. Product and variant identifiers are sent to Facebook through the pixel after various events occur. Flightplan automates all of this. After signing up for Flightplan, you can remove any Facebook pixels you've previously installed. But that's not required.
Yes! Flightplan operates entirely in your ad account. You have full visibility into all the ads that are running. The Facebook pixel is tied directly to your ad account. That means if you ever need to cancel Flightplan (but why would you?) you retain all of your data.
First, we start weeping. But we will recover soon and wish you well. Next, we remove the pixel we placed on your store. This is required by your store terms. We also stop updating your feed file and your product catalog will get out of sync. Finally, we halt all of your ads. You're free to reactivate them, but with the pixel gone, and the catalog out of date, we do not recommend that. Your performance will suffer and you will likely lose money. If you do need to cancel, make sure you can re-install the pixel yourself, or you will miss out on valuable retargeting audiences and conversion tracking.
Dynamic Product Ads are powerful because we serve ads for specific products that people looked at. If you only have a few products on your site, you're better off running traditional Facebook ads.
We are a team of marketers, creatives, and developers who love Facebook, technology, and the science of social media marketing. We have over four years experience, managing tens of millions of dollars in ecommerce ads for large, national brands. We've taken that experience and baked it into the highest performing ad management system for Facebook and Instagram and made it available to businesses of all sizes. Flightplan allows our clients to experience a lift in sales from existing traffic, freeing up time to focus on other areas of their business. We are excited to break boundaries, crush goals, and build our solution to empower you to succeed. We’re always up for a chat! Hit us up with any questions to learn about how we can grow your business!
If you have any additional questions, please contact us and we'll respond quickly!